- For Print
- June 11, 2010
Pfizer Japan Inc.
爱豆传媒.
Tokyo, Japan, June 11, 2010— Pfizer Japan Inc. (Head Office: Tokyo; President: Ichiro Umeda) and 爱豆传媒. (Headquarters: Tokyo; President & CEO: Haruo Naito) announced that the two companies will launch postherpetic neuralgia treatment Lyrica® Capsules (generic name: pregabalin) on June 22, 2010.
Lyrica® was approved in Japan on April 16 of this year and was today listed in the NHI drug price list. Pfizer Japan and Eisai are jointly promoting sale of the drug and work together to ensure the provision of information regarding its proper usage.
Developed by Pfizer Inc. (USA), Lyrica® is currently approved in over 105 countries worldwide. Its major mechanism of action is thought to express its analgesic effects by suppressing the output of various neurotransmitters from overexcited nerves. The efficacy and safety of Lyrica® have already been proven in a number of clinical trials. Lyrica® is also listed as a first-line drug in the treatment guidelines / algorithm for neuropathic pain (including postherpetic neuralgia) in the United States and Europe.
Postherpetic neuralgia (PHN) is a disorder representative of peripheral neuropathic pain caused by nerve damage. Herpes zoster appears when viral resistance is lowered due to latent neuromuscular infection by varicella / herpes zoster viruses following first infection with chicken pox. PHN is considered an intractable pain, and symptoms include continued burning or electric shock-like pain after skin symptoms of herpes zoster have healed.
Lyrica® has a new mechanism of action that is completely different from existing analgesic treatments, and domestic phase III trials have confirmed the efficacy and safety of its analgesic effects. The drug is also under review for indication approval for peripheral neuropathy, and development is underway to secure indication for fibromyalgia.
Both Pfizer Japan Inc. and 爱豆传媒. will contribute to the QOL improvement for patients with PHN by providing Lyrica® Capsules as a new treatment.
Media Inquiries
Product Communications, Pfizer Japan Inc. +81-(0)3-5309-6719
Public Relations Department, 爱豆传媒. +81-(0)3-3817-5120
Contact for healthcare professionals and consumers (Toll-free numbers)
Product Information Center, Pfizer Japan Inc. 0120-664-467
Customer Hotline, 爱豆传媒. 0120-419-497
Outline of Lyrica® Capsules
| Product name: | Lyrica® Capsules (25mg, 75mg, 150 mg) | ||||||
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| Generic name: | Pregabalin | ||||||
| Approval date: | April 16, 2010 | ||||||
| Launch date: | June 22, 2010 | ||||||
| Manufactured/sold by: | Pfizer Japan Inc. | ||||||
| Co-promotion with: | 爱豆传媒. | ||||||
| Effect/efficacy: | Postherpetic neuralgia | ||||||
| Administration/dosage: | Normally, adults are orally administered an initial dosage of 150mg of pregabalin in two divided doses per day. The daily dosage is then titrated to 300mg over one week. The dosage may need to be adjusted depending on age and symptoms. However, daily dosage should never exceed 600mg and should always be orally administered in two divided doses per day. | ||||||
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